…or, more accurately, Identity Design, is one of the most important, and underrated, steps in starting or re-branding a business. We don’t take it lightly and neither should you.
Your business’ visual identity communicates more about your brand than words. The logo itself should be designed keeping several important elements in mind. These rules aren’t mandatory, but they set us in the right direction.
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A “good” logo should be:
- Simple: This applies to several aspects of the design from colors to effects (which should not be there at all) to the elements of the logo themselves.
- Memorable: This is aided by simplicity, but also refers to the concept. It must be unique but easy to digest so your customers will remember it and not be confused.
- Timeless: Don’t follow the latest trends. They become outdated quickly and you don’t want to be a technology company and look like you’re still operating in 1999.
- Relevant: You always want to be relevant to your industry, but, just because you sell cars, doesn’t mean you need to have a car in your logo. Most of the Best Global Brands don’t even say what they do in their logos.
- Distinctive: Sounds like memorable, but think IBM or Coca-Cola. Almost any iteration of their logo is easily identifiable.
- Flexible: Your mark should also work in black and white, at any size and on different color backgrounds without the need to add a white box or drop shadow around it. Having a clear icon helps for Twitter and social media avatars as well.
This is just the beginning. Nothing beats an experienced professional working with you to develop a clear identity. Contact Us today and let us help you stand out from all of the other business doing the same thing you are.
