Impact Marketing & Design http://www.impact.ms Impact Marketing & Design is a comprehensive marketing firm for both corporate and small business clients. Tue, 20 Jun 2017 04:41:05 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 Effective marketing is the key to success http://www.impact.ms/effective-marketing-key-success/ Mon, 13 Feb 2017 16:44:44 +0000 http://www.impact.ms/?p=1817 Is your marketing effective? You might manufacture the best product or offer the best services in the world. However, all your efforts could come to naught if the customers do not know about your product or services. Therefore, marketing is of prime importance in any industry. Unless people know about your products, there would not […]

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Is your marketing effective?

You might manufacture the best product or offer the best services in the world. However, all your efforts could come to naught if the customers do not know about your product or services. Therefore, marketing is of prime importance in any industry. Unless people know about your products, there would not be any buyers for the same. Hence, everything boils down to the fact whether you are able to market your product effectively or not. Availing the services of marketing experts and consultants such as Impact Marketing and Design is the need of the hour.

It does not matter whether you are a start-up enterprise or an established business conglomerate. Effective marketing is essential for the sale of your products. Impact is capable of providing excellent solutions enabling you to reap the benefits. We have a talented team capable of providing the best advice to our clients, as well as solutions for every kind of business and know how to approach the situation.

Designing of the logo is an important aspect of marketing. You should have an eye-catching logo. Your logo should speak for you. It will play a great role in the marketing of your product if done well. A well-designed logo can bring in a great sense of awareness of your product in the minds of your ideal client. Impact Marketing & Design has some excellent designers who can create some of the most creative logos for you.

Target marketing is one of the strongest points of this Impact Marketing.   We are the best when it comes to designing the best custom campaigns to help you grow your business, by placing a lot of emphasis on your goals as well as your budget. Our team will follow up and track the results, as well as playing a great role in the brainstorming of your future ideas.

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How to Define Your Target Market more Concisely http://www.impact.ms/define-target-market-concisely/ Tue, 07 Feb 2017 05:16:39 +0000 http://www.impact.ms/?p=1815 Defining the target market is very critical for any marketing campaign. It is not meant to discriminate who you will be promoting your products to. Rather, it is meant to focus on a specific segment of the market where your product has the best chances. This focus helps to increase the impact of your campaign […]

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Defining the target market is very critical for any marketing campaign. It is not meant to discriminate who you will be promoting your products to. Rather, it is meant to focus on a specific segment of the market where your product has the best chances. This focus helps to increase the impact of your campaign and cut costs related to marketing.

Understand the Problems you Seek to Solve

If you are finding it hard to define your customer, go deeper into the problem you are trying to solve. Take your product and list down all its features. Then list the benefits of those features. Find out if there are other extended benefits beyond the benefits you listed.

For example, a web design service can create websites that are professional and fast. The benefits of a professionally service is that it brings more customers to the website. More customers mean more views and sales. More views leads to more exposure for the owner of the website.

Build Up a Picture of the Customer

Find out people who are looking for these benefits. Who is most affected by the kind of problems your business is trying to solve. Separate them by their income and locations. You may also create categories based on the sector of the economy they are in. For example, are they engineers, computer specialists, lawyers, manufacturers, etc.

Look at Your Company’s Strength

After you’ve taken time to build up the picture of your customer, you may still need to determine what type of customer to focus on. It may be time to look inwards. If you’ve worked with manufacturers before, that could be advantageous to your business. Your portfolio may demonstrate that you can solve their problems. The size of your company is another factor to consider. Can you handle clients from across the country, or are you better of focusing on a given state.

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4 Major Components Of Maintaining Your Personal Brand As You Build Your Career http://www.impact.ms/4-major-components-maintaining-personal-brand-build-career/ Tue, 07 Feb 2017 05:14:26 +0000 http://www.impact.ms/?p=1813 More often than not personal branding is a means of creating a name for yourself and a certain level of influence in your field or industry of expertise. Whether you desire to maintain a certain degree of control over your reputation or you simply want recognition there are a number of ways in which you […]

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More often than not personal branding is a means of creating a name for yourself and a certain level of influence in your field or industry of expertise. Whether you desire to maintain a certain degree of control over your reputation or you simply want recognition there are a number of ways in which you can maintain your personal brand. If you are willing and able to put effort on your brand, then below are some of the things that a marketing and design expert Murrieta may suggest you consider.

 

Commitment

A successful brand requires a lot of consistency in order for the results to bear fruits. You should put ample time and effort to go toward building your brand and you have to stick to the schedule. It is not an easy journey so you have to stay loyal to your brand.

 

Keep a schedule

You might be committed but without a schedule you are bound to have a relapse. If you have content ready for social sharing have a schedule for when it is to be publish as you can’t afford to be constantly working. This will allow you to get the job done as well as have a personal life.

 

Interact

Interacting with your clients or consumers of your brand is very essential in maintain your personal brand. Creating and sharing your content is not enough as you should interact with your consumers. You need your audience to keep growing in order for your personal brand to grow.

 

Invest in essential tools and resources

When it comes to personal branding you can’t do everything on your own. If you want to maintain a strong personal brand you need to invest in tools and resources that will help in your journey. Consider getting some of the paid marketing services available.

 

If you need help with marketing plans and strategies to improve your personal brand look into Impact Marketing for more solutions.

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Take Advantage of Marketing & Design and Grow Your Business http://www.impact.ms/take-advantage-marketing-design-grow-business/ Tue, 07 Feb 2017 05:03:33 +0000 http://www.impact.ms/?p=1811 Marketing and design is one vital part of the business without which you would not be able to enlarge your trade. If you are in business, then you must be familiar with how difficult it is to survive and thrive in a cut-throat environment. Every day, you have to present your company’s work in a […]

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Marketing and design is one vital part of the business without which you would not be able to enlarge your trade. If you are in business, then you must be familiar with how difficult it is to survive and thrive in a cut-throat environment. Every day, you have to present your company’s work in a different way from the norm so that your business can have its image. And this cannot be possible without marketing and design.

Our services

At Impact Marketing & Design Inc., we aid businesses REWARD, REMIND, and INSPIRE both their employees and loyal customers. As such, we have services that can be customized to specific businesses to promote and establish said businesses in a way that will yield the best possible results. Such services include;

Marketing Consulting

Small and large businesses today rely heavily on the marketing consulting services because they want to differentiate themselves from competitors for benefits and, if possible, take the lead in the market. As such, we dedicate ourselves to providing the best marketing campaigns for the businesses in our care.

Custom Logo Design

A custom logo is everything for a business. This logo identifies your business, and if it doesn’t make an impression, then your business is in serious trouble. Custom logos reflect the real identity of your business, especially for small and start-up businesses; it is crucial. Custom logo designs created are completely bespoke and once finalized, you have complete ownership of conception, giving you the ability to get the artwork copyrighted or trademarked.

Marketing Materials  

Business marketing tools can promote people’s awareness because these materials provide data about the product or brand. With all the rough competition in today’s marketplace, how can customers remember the product that you are selling? One way of being a step ahead of your competitors is by taking advantage of print ads as part of your business marketing plans.

Promotional Gifts & Products

We also specialize in providing promotional gifts and apparels. We distribute branded and customized items with the company logo or message and marketing promotions. We have the capacity to produce and customize gift in-house and in large scale. We are one of the leading suppliers of custom logo T-shirts, custom shirts, promotional gifts, custom gifts, custom logo products to advertising companies and event companies.

If you are looking for these and other services, Impact Marketing & Design Inc. is the best place to be.

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How to Effectively Distribute Your Promotional Materials http://www.impact.ms/effectively-distribute-promotional-materials/ Tue, 07 Feb 2017 05:02:00 +0000 http://www.impact.ms/?p=1809 The use of promotional products is a tried and tested strategy for when you need to promote your brand. Once you’ve figured out what your promotional products will be, you will need to come up with a strategy on how to distribute them. Contests A contest is a great way to distribute your promotional products. […]

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The use of promotional products is a tried and tested strategy for when you need to promote your brand. Once you’ve figured out what your promotional products will be, you will need to come up with a strategy on how to distribute them.

Contests

A contest is a great way to distribute your promotional products. Platforms like social media are great places to hold contests and attract new prospects to your business. The contest can have one great price for the overall winner, and smaller prices for the runners up. A hierarchy of contestants will ensure you stick to your budget and still distribute promotional products far and wide.

Rewards Program

A rewards program is different from a contest in that the reward is given to every person that attains a certain target set by the business owner. For example, branded t-shirts may be given to subscribers who’ve been on the list for a given period of time.

Trade Shows

Trade shows present an opportunity to showcase what your business has to offer. There is constant foot traffic of prospects who are likely to be interested with what you want to offer. However, the main problem with trade shows is that there are many other businesses offering similar promotional products for free. It is therefore important to ensure that your promotional material stands out from the crowd. To make the most of trade shows, create material that will resonate well with your target audience.

Social Media

Social media is a great platform that you can use to distribute your branded merchandise. If your products are good, it can have a viral effect and you can tap into your prospects network as you continue to grow your numbers on the platform. To make the most of it, ensure you keep your audience engaged, with surveys, polls and any other relevant content.

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The perfect market solution for a new start-up http://www.impact.ms/perfect-market-solution-new-start/ Fri, 16 Dec 2016 20:11:14 +0000 http://www.impact.ms/?p=1806 This is a competitive world out there. You have to do something out of the ordinary to become successful in life. This applies to each one of us. It does not matter whether you are an individual person or a business enterprise. You need to have that spark that would propel you towards success. In […]

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This is a competitive world out there. You have to do something out of the ordinary to become successful in life. This applies to each one of us. It does not matter whether you are an individual person or a business enterprise. You need to have that spark that would propel you towards success.

In business matters, everything centers on the marketing aspect of things. Not everyone would be able to do the same type of marketing and have it succeed. However, they can approach Impact Marketing & Design and seek the solutions to their issues. This company can offer the perfect solutions that could guide the business towards achieving their long-term goals.  

Design your logo: The best way to begin would be by making an impact with your customers. This company would be of great help in building up a customized program to help you meet your goals. The first thing people would notice about your company would be the logo. Having a customized logo is very important. It would be your identity, making people recognize your brand. This company would help you in designing the perfect logo for you. The logo must look simple but powerful at the same time. It should convey the objectives of the company without looking intimidating in any way. Experimenting with different colors would help you center on the perfect one.

Develop your initiatives: Impact Marketing & Design has a dedicated team that can work diligently with your team of workers and fashion out your marketing initiatives. The Company can help you with its consultation services, arranging of trade shows, and exhibiting promotional products, etc. You would need the help of this company to meet your goals.

Analyze the results: You have done the hard work. The results will be there for everyone to see. Tracking your results would be an important task as well. This Company helps you do so. It helps you in analyzing the results and suggests steps for improving the same as well.    

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How to Make the Most of Your Promotional Products http://www.impact.ms/how-to-make-the-most-of-your-promotional-products/ Thu, 24 Nov 2016 02:46:01 +0000 http://www.impact.ms/?p=1786 Just because you are pumping money into marketing, doesn’t mean you’ll always get the results you want. It is said that 80% of money spent on advertising ends up getting wasted. If you want to use promotional products for your campaign there are a few rules you need to follow. Target Audience In marketing it […]

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Just because you are pumping money into marketing, doesn’t mean you’ll always get the results you want. It is said that 80% of money spent on advertising ends up getting wasted. If you want to use promotional products for your campaign there are a few rules you need to follow.

Target Audience

In marketing it is imperative that you craft your strategy with the target audience in mind. This is a simple well known fact. Yet many businesses ignore this simple fact. Some may duplicate an idea from another business, but that business may have a different type of prospect.

The first question every business needs to answer is, “who are we talking to?” This should serve as the basis for planning your strategy. A significant part of advertising budget can be wasted on promotional products aimed at the wrong target.

Message Delivery

Promotional products should be creative and focused at communicating the intended message to your prospects. Customer loyalty can be boosted if there are used to express gratitude in a personal way that is intended to forge a positive link with your existing or potential customers.

Useful

To get the greatest impact your products should be useful to your clients. If it is a T-shirt it ought to be something they’d want to wear. This keeps the name of your brand at the top of their minds for an extended period of time. Some companies have catchy slogans that are appealing to the intended audience. For example, “Where’s the beef” by Wendy’s has proven to be a winner.

Relevance

Good promotional products are relevant to the brand they seek to promote. In other words, they should remind your customers of who you are and what you do. For example, branded road safety kits from insurance companies, or branded toothpaste from a dentist.

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Impact Marketing http://www.impact.ms/impact-marketing/ Tue, 22 Nov 2016 02:32:54 +0000 http://www.impact.ms/?p=1784 While Christmas is the time for giving, finding the perfect gifts for your friends and family is not always as easy as it seems.  It is important to take the time to find the perfect gifts for everyone on your list, which can be difficult. However, Impact Marketing offers a variety of gifts all in […]

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While Christmas is the time for giving, finding the perfect gifts for your friends and family is not always as easy as it seems.  It is important to take the time to find the perfect gifts for everyone on your list, which can be difficult. However, Impact Marketing offers a variety of gifts all in one place on their website.  Check out some simple ideas for Christmas gifts that Impact Marketing can offer.

Electronics

With the ever growing and changing world of technology we live in today, electronics are a great gift for any age group.  If you have a music lover in the family, why not buy them a new pair of ear phones so they can crank up their favorite tunes any time they want? Or how about a waterproof speaker for outdoor activities? Other popular electronic related gifts are phone accessories. We all love using our phones and items such as chargers, virtual reality view finders, selfie sticks, and Bluetooth headsets make great stocking stuffers for any and every one! Whatever type of electronic gift you are looking for, Impact Marketing is sure to have it!

Accessories

Accessories are another great Christmas gift for your loved ones. Accessories can range from commonly used and practical items such as backpacks, purses, wallets, and money clips or to more exciting accessories such as watches and jewelry, hats, gloves and more. Who doesn’t love a new pair of earrings or a beautiful and warm scarf? Impact Marketing offers a variety of accessories that are sure to please everyone on your gift list.

Personalized Gifts

To add a more personal touch to your Christmas gifts this year, you might want to consider purchasing personalized gifts for your friends and family. Impact Marketing offers a variety of personalized gifts that are sure to warm the hearts of all those on your Christmas list. From monogrammed bags to portfolio’s with the business name on them, Impact Marketing has what you need.

Consider looking at Impact Marketing’s holiday gift guides to find the perfect gifts for all those on your Christmas list!

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Attracting them! http://www.impact.ms/attracting-them/ Tue, 22 Nov 2016 02:30:04 +0000 http://www.impact.ms/?p=1782 In today’s world, it can be really hard to set yourself apart from the rest. Even though we have entered a trend where everyone is celebrated for being unique and different from everyone else, the truth is that there are still a lot of things going on that push us towards being just one more […]

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In today’s world, it can be really hard to set yourself apart from the rest. Even though we have entered a trend where everyone is celebrated for being unique and different from everyone else, the truth is that there are still a lot of things going on that push us towards being just one more of the group.

Still, these trends, especially popular amongst the infamous millennials, are something you need to be well aware of when targeting this market. You might have an older market who is simply looking for the same old things they’ve always bought. This group might be easily convinced to buy your product or service through the same strategies they have seen all their lives. With the younger crowd, however, you will need to make a statement, something that makes you pop out enough to catch their attention.

And one thing that can make a big difference is making them feel like you are targeting them in a particular way. You need to be very specific in order to make this clear. One easy and very effective way to do so is by customizing items that they can take with them and help them keep your brand in mind.

Impact Marketing is a company that works with marketing and design material that can help you tailor something specifically for this group. Whether you already have a clear idea of what you want or are looking for some help to define it, they will be able to walk you through the process and help you establish the best options for your type of business.

Using customized materials will help you attract this market and, with some more strategies, keep it as a loyal group of customers. Check out Impact Marketing’s webpage to find out more about their products.

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Do Promotional Products Influence Consumer Behavior? http://www.impact.ms/do-promotional-products-influence-consumer-behavior/ Sat, 10 Sep 2016 03:04:24 +0000 http://www.impact.ms/?p=1760 Promotional products are increasingly becoming popular particularly as a result of the dynamic consumer tastes and preferences. This method of product promotion works magic particularly for growing brands. The most effective way of carrying out impact marketing is to ensure that branded gifts actually influence brand popularity. What makes the world of difference is just […]

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Promotional products are increasingly becoming popular particularly as a result of the dynamic consumer tastes and preferences. This method of product promotion works magic particularly for growing brands. The most effective way of carrying out impact marketing is to ensure that branded gifts actually influence brand popularity. What makes the world of difference is just how that promotional product communicates your brand under the assumption that the average customer is unaware of its existence.

Impact Marketing and Consumer Behavior.

Research has established that branded items to promote a brand goes a long way in influencing buyer habits. In fact, many customers acknowledge the fact that the only reason they maintain brand loyalty is due to a promotional product reminding them of the brand. Marketers have taken this emerging trend in marketing to drive sales with customers maintaining that they would not think twice about switching a product just to receive a promotional item.

How Promotional Products are used.

Promotional products are primarily used for brand recognition. However, this is not the only purpose for the products since marketing executives have found a way to use such products as a call to action. This by extension means that the use for the products is driven by the desired intention which could range from increasing sales revenue to enhancing brand awareness and recognition.

Where Impact Marketing Comes in.

Whether you are a small business client or a corporate organization, Impact Marketing creates real life solutions towards better marketing strategies. The challenge in marketing solutions is compounded by the level of competition among competing business interest. Smaller and less recognized brands are increasingly having a hard time staying relevant in the market particularly when they cannot compete with the more recognized brands. Impact Marketing & Design can assist you develop strategies that promote your product.

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