By: Gen Wright

According to Wikipedia, a uniform means a set of standard clothing worn by members of an organization while participating in that organization’s activity. People generally wearing uniforms are armed forces, police, emergency services, schools and workplaces. Uniform also means to be the same, and without any difference.

With these basic ideas in mind the concept of having a common dress came in to picture. If the dress of the members of an organization remains the same then there is a sense on commonality which develops amongst them. Uniforms also depict solidarity, and this has been this way through out, right from the days of the Roman Empire to the modern day manufacturing houses. Read more »

…or, more accurately, Identity Design, is one of the most important, and underrated, steps in starting or re-branding a business. We don’t take it lightly and neither should you.

Your business’ visual identity communicates more about your brand than words. The logo itself should be designed keeping several important elements in mind. These rules aren’t mandatory, but they set us in the right direction.

A “good” logo should be:

• Simple: This applies to several aspects of the design from colors to effects (which should not be there at all) to the elements of the logo themselves.
• Memorable: This is aided by simplicity, but also refers to the concept. It must be unique but easy to digest so your customers will remember it and not be confused.
• Timeless: Don’t follow the latest trends. They become outdated quickly and you don’t want to be a technology company and look like you’re still operating in 1999.
• Relevant: You always want to be relevant to your industry, but, just because you sell cars, doesn’t mean you need to have a car in your logo. Most of the Best Global Brands don’t even say what they do in their logos.
• Distinctive: Sounds like memorable, but think IBM or Coca-Cola. Almost any iteration of their logo is easily identifiable.
• Flexible: Your mark should also work in black and white, at any size and on different color backgrounds without the need to add a white box or drop shadow around it. Having a clear icon helps for Twitter and social media avatars as well.

This is just the beginning

Nothing beats an experienced professional working with you to develop a clear identity.
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