…or, more accurately, Identity Design, is one of the most important, and underrated, steps in starting or re-branding a business. We don’t take it lightly and neither should you.
Your business’ visual identity communicates more about your brand than words. The logo itself should be designed keeping several important elements in mind. These rules aren’t mandatory, but they set us in the right direction.
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A “good” logo should be:
- Simple: This applies to several aspects of the design from colors to effects (which should not be there at all) to the elements of the logo themselves.
- Memorable: This is aided by simplicity, but also refers to the concept. It must be unique but easy to digest so your customers will remember it and not be confused.
- Timeless: Don’t follow the latest trends. They become outdated quickly and you don’t want to be a technology company and look like you’re still operating in 1999.
- Relevant: You always want to be relevant to your industry, but, just because you sell cars, doesn’t mean you need to have a car in your logo. Most of the Best Global Brands don’t even say what they do in their logos.
- Distinctive: Sounds like memorable, but think IBM or Coca-Cola. Almost any iteration of their logo is easily identifiable.
- Flexible: Your mark should also work in black and white, at any size and on different color backgrounds without the need to add a white box or drop shadow around it. Having a clear icon helps for Twitter and social media avatars as well.
This is just the beginning. Nothing beats an experienced professional working with you to develop a clear identity. Contact Us today and let us help you stand out from all of the other business doing the same thing you are.
A late 2009, two-part study designed by Promotional Products Association International (PPAI), Irving, Texas, and fielded through independent research company MarketTools Inc., evaluated a cross section of the American consumer population about television, print, online and promotional products advertising. The study surveyed more than 1,000 consumers who recalled receiving a promotional product in the past 24 months. Read more »
The Impact Approach
We'll identify your target market, their wants, and your company's needs.
We'll evaluate your short or long-term marketing goals while considering budget and time.
We'll work with your team to align "What you say" perfectly with "How you say it."
We follow up to assess the outcome, track results and brainstorm future ideas!
Read more about our Services »
What our clients say…
Adam Pflaumer
President, Strategic Cost Reduction Group
What I most appreciate about working with Impact is the fact that they will not try to sell you any type of marketing or advertising unless they are certain that it will help your business.
Jim Hurley
Director, Spartan Stores
Dione is always trying to promote new and good ideas to help the company. Also her follow-up is extremely good. She has good people skills and is extremely likable.
Our Company
Impact Marketing & Design is a comprehensive marketing firm for both corporate and small business clients. We use in-house creative and technical talent as well as hand-picked vendors to offer an array of marketing programs and solutions. Our services range from brand identity consulting and promotional marketing, to graphic design, logo development, and print communications. Impact's business is built on lasting client relationships; we offer the marketing expertise to guide your business towards long-term results.
